Corporate rebrand for Casona, Billy and Laurie’s hotel nestled in the heart of North Park. Our aim was to create a brand that embodies the vibrant culture and history of the neighborhood, while avoiding literal opera-related symbols and metaphors. The name Casona is rooted in the Spanish tradition of a central house that serves as a hub for gathering and celebration. Our brand draws inspiration from this concept, creating a warm and inclusive space that welcomes both locals and visitors to come together and celebrate the unique culture of North Park.