Rebrand project for Maruchan (cup of Noodle), a brand established in 1953. Our goal is to showcase the quality of our ingredients and elevate Maruchan beyond just a quick snack or late-night meal. Inspired by the traditional Japanese garment, Haramaki, which symbolizes protection and embrace, we aim to provide the best ingredients and flavors just like how Haramaki protects the core of your body.